Use the internet to research Apple Corporation, its current Paper - 1

Use the internet to Apple Corporation, its current position,and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its product - Research Paper Example In other words, in contemporary world issues of reputation and strategy arise as crucial elements of corporate success. Therefore, the given essay presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays. In this context, it is evident that corporation needs to ensure its corporate social responsibility conduct to Asian outsourcing companies and accumulate already gained innovative potential in its marketing strategy. Within its inner structure, Apple Inc. is a unique example of vertically integrated four-in-one company; in particular, it presents a complex conglomerate of hardware workers, software specialists, services equipment creators, and retail representatives (Vergara, 2012, p. 78). In this context, Apple is an unusual enterprise in its sector, as it is â€Å"opposed to other computer, tablet or smartphone companies that only design or make the hardware, and rely on other suppliers to supple the operating system and related applications (or apps), and to sell the product† (Vergara, 2012, p. 78). In other words, the comprehensive internal structure of Apple fully satisfies all its needs connected with innovations, production, and sales. In addition, it enlarges the number of personnel. At the same time, it means the greater responsibility and obligations of corporative management. Even though â€Å"Apple is not a manufacturing firm† and â€Å"it outsources its production to other electronic firms† (Vergara, 2012, p. 78), this fact does not change the essential obligation this company has for their employees. In Urakami’s (2012) opinion, â€Å"any company who places an order with a supplier must remember that this is a part of corporate responsibilities to make sure that outsourced business can be completed though due process of business ethics† (p. 3).